COSRX
Minimal, science-led formulas. Skin-barrier first.
Founded in Seoul in 2013, COSRX strips skincare back to clinically proven actives — snail mucin, centella, low-pH cleansers and BHA. Cult favourites built for sensitive, acne-prone and barrier-compromised skin.
Hero ingredients: snail mucin · centella · BHA
Beauty of Joseon
Hanbang heritage — ginseng, rice, propolis.
Modern formulations rooted in traditional Korean (hanbang) medicine. Gentle, glow-giving products built around ginseng, rice extract and propolis — including the cult Relief Sun SPF loved worldwide.
Hero ingredients: ginseng · rice · propolis
Round Lab
Clean ingredients, sourced from Korea's seas and birch forests.
A clean, minimalist brand built around single-source Korean ingredients — Dokdo deep-sea water, birch sap from Mount Jiri and mugwort from Ganghwa. Calming, hydrating routines for reactive skin.
Hero ingredients: deep-sea water · birch sap · mugwort